As the lead graphic designer for one of Canada’s most established promotional product companies, I was entrusted with spearheading the visual campaign for Spector & Co.’s bold expansion into the U.S. market with the opening of a new facility in Las Vegas. This high-stakes project involved developing a comprehensive creative direction that honored the brand’s legacy while signaling a forward-thinking step into a competitive new territory. From conceptual branding to digital assets and launch materials, I led the design efforts across multiple platforms to ensure a cohesive and impactful campaign rollout.
- Location: Canada
- Role: Lead designer
- Style: According to concept. Modern and vibrant
- Material Created: Printed/Screen
Goals
- Establish a Strong U.S. Market Identity
- Drive Awareness and Engagement Pre-Launch
- Ensure Cross-Departmental Creative Alignment
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